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Bó Wild Beef

www.tierraylibertad.coop
Galway, Ireland
2021 – 2022

Logo Design
Product Label Design

A producer of natural wholefood supplements produced from 100% grass-fed beef, reared on the Wild Atlantic Way. Bó Wild’s ingredients are processed in small batches, using beef that can be traced directly back to the farm it was reared on.

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Bó Wild promote the idea that high-quality beef supplements can be of benefit not just to athletes or those following a special diet. To make the product packaging more inclusive we decided to move away from the conventional approach to this type of design, reducing contrast and employing lighter font weights. It’s a refined and cleaner style, standing out in what is mostly a bold, male-oriented market.

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I Previous Project designed a colour + background texture approach, focussing on the contrast between a clean, geometric logo and a set of hand-drawn, earthier background textures. That approach can be customised to each product within a standard layout approach that can be easily extended into other packaging formats.

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Selling angles will be

Boost energy levels
Promote Anti aging benefits
Support fertility & pregnancy
People who want natural vs lab made supplements
Active people who look after themselves
Kids – Developing healthy kids

This is going to be the main targe market

Sketchbook

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